All organisations, in particular their IT departments, have the ambition to be efficient in the way they work. Often the goal is to accelerate time to market or to eradicate unnecessary costs from inefficient processes.

However, efficiency has reached a whole new level in recent months due to COVID-19… Organisations in the public and private sectors have had to act much more quickly than before.

Being efficient at an incredible speed, has, in many cases, made the difference between organisations that have suffered significant financial damage and potentially retired from business, and those that have been able to move forward, protecting their operations from the impacts of COVID-19 and adapting their business models, supply chains and internal processes to satisfy a new set of customer needs and new market dynamics.

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Adela de Toledo
Pure Storage Country Manager for Spain and Portugal

Adela de Toledo has more than 15 years of experience in the Information Technologies sector in Spain. Currently, as Country Manager of Pure Storage in Spain and Portugal, De Toledo focuses on providing the company’s clients with a modern data experience in its storage-as-a-service offering in a multi-cloud environment.
Her mission at Pure Storage is to transform the traditional storage market by driving the adoption of Pure’s disruptive technology and its business model among its customers and strategic partners. At the forefront of innovation, De Toledo leads the goal of building a better world by offering a simple and evergreen platform that allows data to be converted into competitive advantages, reducing complexity and expense.

Miguel Pleite
Technical Director of Pure Storage Spain

Miguel Pleite has been working at Pure Storage for five years and currently heads the company’s team of systems engineers in Spain. His philosophy is to provide direction and motivation to help each person achieve success and meet Pure’s organisational goals.

Pleite also focuses on sharing Pure’s unique vision and values among clients to help them accelerate their innovation and digital transformation initiatives. With more than 25 years of experience, he has previously worked for companies such as NetApp and HP. Miguel Pleite has a Master’s degree in telecommunications engineering from the University of Madrid.

If you want to know more about the impact that COVID-19 has had on the change of mentality of organisations, the transformation of technology and how this has affected the role of the CIO and their IT team, please join us in this seminar where we will be analysing, among others, the following topics:

  • How organisations can implement the necessary skills to act efficiently.
  • How to overcome obstacles and challenges, and above all, how to take advantage of opportunities when faced with disruptions, such as the pandemic.
  • How this situation has affected the change in the mentality of companies.
  • How technology has been transformed.
  • How COVID-19, and the subsequent situation in recent months, has affected the role of the CIO and the IT team.


18th May, 2021
DATE18 May, 2021 TIME10:30 AM - 11:30 AM GMT VENUEOnline
  • 10:30 – 10:40 Welcome Guests & Introduction
  • 10:40 – 11:20 Virtual Roundtable
  • 11:20 – 11:30 Q&A

To Register

The virtual roundtable event – Information and data, as the axis of the digital transformation of companies – is an exclusive event created for executives, to come together to discuss industry trends and topics at a high level, peer-to-peer environment.

This virtual event is limited to a number of executive guests. Participation is free of charge.
Please note that your registration of the virtual event shall only be confirmed once the request is authorised and BEE sends an official confirmation email.

For further information, kindly send a quick email to

JOIN US for senior-level conversations, exchange of ideas and networking at Be Exclusive Events’ intimate, Virtual Roundtable – Information and data, as the axis of the digital transformation of companies.

This particular event would be of interest to professionals with the following titles:

  • Chief Executive Officer
  • Chief Information Officer
  • Chief Innovation Officer
  • Chief Technology Officer
  • Chief Operations Officer
  • CxOs, SVP/EVP/VPs, Directors, Head of Departments and Managers with responsibilities in IT, Technology, Management, Strategy and Operations.


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