Finding space for rapidly growing data volumes is a critical concern for enterprises today—but it’s not the only data concern. Companies in a recent study ranked “Data Protection”,” “Hardware Costs”, and “Rapid Data Growth” among their top storage challenges.1 And in another survey, 78 percent said that they are using public cloud services to some degree.2

Not surprisingly, on-premises storage infrastructure deployments continue to face pressure from the rising adoption of public cloud services. However, could storage innovations—such as flash, software-defined storage, and object storage—as well as converged infrastructures that can deliver substantial benefits, entice more IT decision-makers to keep workloads on-premises?

Join us for a lively debate, as our panel of experts discusses how the organization stores, manages and protects data, in other words, can be as important as how much capacity the organization provides for data.


1“2017 Storage Trends: Challenges and Spending,” Enterprise Strategy Group, August 2017.
2 “2017 IT Spending Intentions Survey,” Enterprise Strategy Group, March 2017.

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Andrew Buss
Research Director - European Enterprise Infrastructure @ IDC

Andrew Buss is research director for IDC’s European Enterprise Infrastructure program. He is responsible for driving  IDC’s research covering present and future trends impacting servers, storage and networking, and IT service delivery based in London. Central to this is understanding how on-premises IT is evolving under the emergence of Open Source, Software-Defined Enterprise, multi-Cloud adoption and Cloud-native development practices, and how this will impact everything from the low-level silicon underpinnings and system design, through to the design and integration of the different infrastructure components, up to the platform management and service delivery.

His research area focuses on understanding the convergence of different technologies and capabilities and how they need to integrate and work together to deliver efficient, effective and agile IT services from the data centre or cloud right through to the end-user.

Follow Andrew on Twitter: @BussIDC

Alex Goodson
IBM Systems Storage CTO, UK and Ireland

Alex has worked in the IT industry for the past 27 years having graduated from the University of York with an MSc in Information Technology in 1993. Since 2015 he has held the position of  CTO for IBM Systems Storage in the UK and Ireland. This role enables him to help clients with their Journey to Cloud and a Smarter Business and ensure that IBM Storage Development delivers the products and features than those clients require.

During his career, Alex has worked for a  number of different organisations and held a  variety of positions including Business Development Manager, Senior Systems Administrator and  Infrastructure Solution Architect. All of this has given him the experience to offer a unique level of insight to his clients.

A more detailed view of Alex’s career can be found here.

Together we will discuss the Virtualization of the Public Cloud:

  • Migrate data between on-premises and public cloud data centres or between public cloud data centres. Enjoy consistent data management between on-premises storage and the public cloud.
  • Improve cyber resiliency.
  • Implement disaster recovery strategies between on-premises and public cloud data centres.
  • Enable cloud-based DevOps with easy replication of data from on-premises sources.
  • Reduction of public cloud infrastructure cost with data reduction.


2nd Mar, 2021
DATE02 March, 2021 TIME10:00 AM - 11:00 AM GMT UK VENUEOnline
  • 10:00 – 10:10 Welcoming Guests
  • 10:10 – 10:40 Speaker Presentation
  • 10:40 – 11:00 Q&A

To Register

The virtual event – Virtualization of the Public Cloud – is an exclusive event created for executives, to come together to discuss industry trends and topics at a high level, peer-to-peer environment.

This virtual event is limited to a number of executive guests.  Participation is free of charge.
Please note that your registration of the virtual event shall only be confirmed once the request is authorised and BEE sends an official confirmation email.

For further information, kindly send a quick email to

JOIN US for senior-level conversations, exchange of ideas and networking at Be Exclusive Events’ intimate, Executive Virtual Event – Virtualization of the Public Cloud.

This particular event would be of interest to professionals with the following titles:

  • Chief Data Officer
  • Chief Information Officer
  • Chief Innovation Officer
  • Chief Infrastructure Officer
  • Chief Technology Officer
  • CxOs, SVP/EVP/VPs, Directors and Head of Departments with responsibilities in Data, Data Centre, Cloud, IT, Technology, Infrastructure, Architecture, DevOps and Cloud.


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