As organisations focus on Digital Transformation, an increasing portion of the IT spend is directly related to innovation. Many companies are now looking at becoming software producers themselves and developers are at the heart of this transformation. A new model of IT is needed to enable the innovation that these developers will bring and increase their productivity.

Join us and Pure Storage to understand how to increase developer productivity by up to 3x through agile IT, orchestration and automation, open-source software, multi-cloud operations and data as a service.



Spread The Word


Fred Lherault

As a senior technology leader, Fred helps guide customer adoption of Pure technology and ensure that Pure’s product priorities match the requirements of customers across EMEA. Fred has a keen interest in emerging technologies and advises customers looking at adopting these to enable strategic initiatives in the ever-changing world of IT.


Fred was one of the founding members of Pure Storage EMEA and has 20 years of experience working for technology companies.

Field CTO EMEA / Emerging, Pure Storage

His work has included helping bring the FlashArray and FlashBlade products to the EMEA market, supporting strategic customers in multiple countries, enabling new use cases and acting as a bridge between customers and Pure Engineering.


While previously working at the company’s headquarters in Mountain View, California in the Engineering Division, Fred helped design new software features and built the Engineering Liaison practice. Prior to Pure Storage, Fred held multiple storage Systems Engineering positions with 3PAR and HP.

Join us for an interactive leaders  discussion and gain insights into:

  • Accelerating your entire CI/CD pipeline to deliver a competitive advantage
  • Orchestrating automation processes to increase productivity
  • Utilising multi-cloud and API-driven IT applications to operate globally and securely
  • Leveraging open-source software to scale innovation
28th Oct, 2020
DATE28 October, 2020 TIME14:00 PM - 15:00 PM CET VENUEOnline
  • 14:00 – 14:10 Welcoming Guests
  • 14:10 – 14:45 Speaker Presentation
  • 14:45 – 15:00 Q&A

To Register

The Virtual Event – Innovation at the Forefront: Empowering Developers to Achieve Future-proof Success – is an exclusive roundtable event created for thought-provoking discussions between executives, to come together to discuss industry trends and topics at a high level, peer-to-peer environment.

This virtual event is limited to a number of guests.  Participation is free of charge.
Please note that your registration of the virtual event shall only be confirmed once the request is authorised and BEE sends an official confirmation email.

For further information, kindly send a quick email to

JOIN US for senior-level conversations, exchange of ideas and networking at Be Exclusive Events’ intimate, Executive Virtual Event – Innovation at the Forefront: Empowering Developers to Achieve Future-proof Success.


This particular event would be of interest to professionals with the following titles:

  • Chief Technology Officer
  • Chief Information Officer
  • Chief Engineering Officer
  • Chief Innovation Officer
  • Chief Digital Officer
  • CxOs, SVP/EVP/VPs and Head of departments with responsibilities in Innovation, Digital Transformation, IT Engineering, Cloud, IT, Infrastructure, IoT, IT Strategy, Data Centre, and IT Architecture.


Sign up to hear from us about BEE Exclusive Executive Events



Establishing and sustaining trusted partnerships

View All
View All


Contact Us

We Make Your Business Thrive!
Get in touch with BEE and let us know how we can help you.

    I consent that Be Executive Events (dba Beginning of Success Lda.), contacts me via email and/or phone with information about the services and events offered by Be Executive Events ( BEE ). I consent that BEE processes my business and/or personal data (email address and phone number) for those purposes. I can withdraw this consent at any time – this can be done by unsubscribing here . Further information about how BEE uses personal data can be found in the Privacy Statement. To subscribe and/or stay subscribed, you do not need to check the check-box to activate/Keep your subscription status.