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Navigating the AI-Driven Customer Journey

B2B marketing and digital leadership are changing rapidly. Today’s leaders are expected to do far more than drive awareness: they shape customer decisions, enable conversion, and create trust in increasingly complex journeys. At the same time, AI is transforming how customers discover, compare, and purchase products, fundamentally reshaping the buying journey.

In this new reality, digital transformation is no longer a milestone—it’s a continuous journey. To stay competitive, organizations must adopt adaptive strategies that foster innovation, resilience, and sustainable growth. But transformation doesn’t happen in isolation—it requires visionary leadership, collaborative exchange, and trusted partners to move forward with confidence.

This exclusive executive dinner, hosted by Tietoevry Create and Optimizely, brings together a select group of senior leaders for an evening where strategic insight meets exceptional dining. Set in the refined atmosphere of the iconic Nobis Hotel in Stockholm, the event provides a unique forum to exchange ideas, gain actionable insights, and prepare for the future of digital leadership.

What’s on the Menu

  • Starter: AI as the New Discovery Mechanism
    Exploring how AI is reshaping sourcing, visibility, and the customer journey.

  • Main: Building Trust and Enabling Visibility
    Practical strategies for preparing data and content for AI-driven engagement.

  • Dessert: Future-Proof Your Digital Presence
    Ideation on upcoming trends and how organizations can stay resilient and competitive.

Why attend?

  • Exclusive Networking – Connect with senior executives facing similar challenges in AI, CX, and digital transformation.
  • Expert Insights – Gain real-world stories and proven strategies from Tietoevry Create and Optimizely.
  • Actionable Takeaways – Leave with practical tools and forward-looking ideas to accelerate growth in a world shaped by AI.

This is more than a dinner—it’s a catalyst for strategic reflection, peer learning, and building lasting connections to unlock the future of digital excellence.

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Jonas Prosell

Jonas Prosell is a Senior Business Consultant at Tietoevry Create Experience, where he helps clients define strategic goals and translate them into customer-centric digital initiatives. With broad experience across business development, product strategy, and leadership, Jonas works to ensure that digital efforts create lasting value and stronger customer relationships.

Senior Business Consultant

Jonas Prosell

Tietoevry Create Experience
Sama Asali

Sama Asali is a Strategy and Value Consultant at Optimizely, where she focuses on helping clients unlock and communicate the value of customer experience and marketing transformation. She partners closely with customers to quantify and demonstrate ROI, enabling them to effectively engage and align diverse stakeholders on the strategic impact of digital initiatives. Sama's background includes digital strategy advisory roles at Adobe, as well as marketing strategy and insights consulting within WPP.

Strategy and Value Consultant

Sama Asali

Optimizely
Samuel Fhager is a Customer Executive at Tietoevry Create

Samuel Fhager is a Customer Executive at Tietoevry Create, helping enterprise clients accelerate growth through customer experience, AI, data, engineering, and advisory solutions. With over six years at Tietoevry, he has supported global companies in building tailored digital solutions—from e-commerce and loyalty apps to advanced 3D and XR experiences—always with a focus on creating real business value and stronger customer loyalty.

Customer Executive

Samuel Fhager

Tietoevry Create
Robert Tanasa
Senior Enterprise Account Executive

Robert Tanasa

Optimizely
17:15
Chauffeur Service
18:00
Executive Dinner Reception & Welcome Cocktail
18:45
Opening Remarks
19:00
Starter
20:00
Main Course
21:00
Dessert
21:50
Chauffeur Service
22:00
End of Executive Dinner
What is the event about?

This Executive Dinner is an invitation-only gathering of senior leaders to discuss how AI, data, and digital transformation are reshaping business today. The evening will focus on the challenges and opportunities of continuous transformation—exploring how organizations can stay visible, trusted, and competitive in a rapidly evolving digital landscape.

Who should attend this Executive Dinner?

The event is designed for senior executives with responsibility for shaping digital, IT, and innovation strategies. It will be of particular interest to:

  • Chief AI Officer (CAIO)
  • Chief Information Officer (CIO)
  • Chief Innovation Officer (CIO)
  • Chief Technology Officer (CTO)
  • Chief Digital Officer (CDO)
  • Chief Data Officer (CDO)
  • CxOs, SVP/EVP/VPs, Heads of Departments, and Managers responsible for AI, Data Science, Digital Transformation, Innovation, IT Strategy, Digital Strategy and Customer Experience & Journey.

Why should I attend?

  • Connect with senior executives facing similar digital transformation challenges.
  • Gain insights into how AI and data are reshaping discovery, trust, and customer journeys.
  • Explore real-world strategies from Tietoevry Create and Optimizely.
  • Walk away with practical takeaways to strengthen your organization’s agility, innovation, and growth.

Is there a fee to attend?

No — participation is entirely free of charge.

Is registration open to everyone?

Attendance is limited and subject to approval. Once your registration is reviewed and confirmed, you’ll receive an official confirmation email from Be Executive Events.

Who is hosting this event?

The roundtable is hosted by Be Executive Events, in partnership with Tietoevry and Optimizely.

How do I register or get more information?

To secure your seat or request more information, please complete the registration form or contact us directly at Reg@BeExecutiveEvents.com.

What is the dress code for this event?

The dress code for this event is semi-formal attire. We want our guests to feel comfortable and stylish, so we recommend dressing up a bit but still keeping it fun and festive. Think cocktail dresses and suits, but feel free to add your own personal flair!

Can I purchase tickets at the door?

Tickets may be available for purchase at the door, but we highly recommend purchasing in advance to secure your spot and avoid long lines. Check our website for ticket availability and pricing, and make sure to arrive early if you plan to buy your ticket at the door.

Is there parking available at the venue?

Yes, there is parking available at the venue. We have arranged for on-site parking or nearby parking options to make it convenient for our guests. Check our website for specific parking details and directions to the venue.

Are children allowed at this event?

While we welcome all ages at our events, this particular event is designed for an adult audience. We suggest finding a babysitter or leaving the little ones at home so you can fully enjoy the festivities. Check our website for future family-friendly events.

Can I bring my own food and drinks?

No outside food or drinks are allowed at this event. We have carefully curated a selection of food and drinks for our guests to enjoy, and outside food or drinks may not meet our safety and quality standards. But don’t worry, we have plenty of options available to satisfy any cravings or dietary restrictions.

Photos

Event Details

Days
Hours
Minutes
Seconds
Start Date
2025-09-25
18:00
End Date
2025-09-25
22:00
Event Time zone
GMT+2
Venue
To be provided upon registration
Category
Business & Leadership
Email
Reg@BeExecutiveEvents.com

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