For some companies, Digital Transformation is a way to get closer to consumers, for others it means pushing innovation or speeding time to market in order to stay closer to trend. In any case, organizational process change paired with modern technologies like PLM, mobility, cloud & SaaS can facilitate different ways of working.
Product Lifecycle Management (PLM) is the backbone technology that drives all product-related activities from concept to retail, enabling digital transformation for brands, retailers and manufacturers.